Alexandra has a background in communications (BA) and international relations (MA). Since 2016 she leads on the development and promotion of youth-led digital media and creative campaigns about HIV, sexual and reproductive health and rights, gender equality and related topics in Eastern Europe and Central Asia. In her projects Alexandra explores the power of entertainment communications to influence audience’s knowledge on and attitudes towards sensitive issues related to health and well-being. She also strives to build sustainable systems for meaningful youth engagement and online activism.